SONIC: Limeades for learning

SONIC’s Limeades for Learning provides support to public school teachers and students through much-needed classroom supplies and learning resources. Over the course of the four-week voting campaign every fall, SONIC fans can vote daily on their favorite classroom projects, and the projects with the most votes get funded each week.

This campaign was to drive awareness of the voting campaign during Teacher Appreciation Month in May with our #ThanksTeach campaign.

We leveraged Hatch, our franchise video series that showcases the voices of young Gen Z kids, to explain in their own voices why teachers are so important. 

By featuring those most impacted by teachers, this video primed parents on how to appreciate teachers by voting and financially supporting teachers through Limeade for Learning. The video incorporated Sonic's hashtag #ThanksTeach, which invited viewers to actively participate and share in the message. 

To further drive social conversation around this topic, we leveraged Family Influencers to each create blog posts to express appreciation for the teachers that have made a impact on their children's lives and encourage their followers to express their gratitude by participating in Limeades for Learning.